What’s Old Is New Again for Driving Web Site Traffic
While online business owners have become more aware of tactics for driving traffic to their Web sites, it is easy to overlook the more basic methods amidst the rise of new Search Engine Optimization (SEO) techniques involving the content and HTML coding of Web sites. Search engine traffic can be inconsistent — search engine algorithms can change, and search engines don’t get paid by the organic traffic they create. Online businesses should invest in opening multiple channels of traffic toward their Web site, and one of the most time-tested yet little-known sources of traffic is called “direct navigation traffic.”
Direct navigation traffic is Web site traffic driven by users searching by typing a domain name directly into a browser rather than a search engine (i.e. typing www.vodka.com, when looking for vodka). An estimated one in six searches are conducted through direct navigation, and generic domain names such as pizza.com or banners.com that can drive this sort of traffic are highly valued sites that marketing-savvy companies, content providers and advertisers are looking to leverage. Direct navigation traffic is one of main drivers of explosive growth in the secondary domain name market, where companies and content providers are spending five, six and or seven figures for the right domain name. Below are three significant ways that you can tap direct navigation traffic and compliment your new SEO strategies with an established, yet often underutilized traffic channel… (read full story @ http://www.ecommercetimes.com/story/65095.html
