Merlin will receive an all inclusive vacation for 2 to St. Lucia where he will spend 7 blissful days doing whatever he wants – surrounded by the serenity that accompanies paradise.

Overview of competition: January, February and March are Travel month here at Elephant Traffic.  We are focusing largely on our travel parnters, domains and advertisers.  With this in mind we decided we’d have a little incentive for our current partners and in efforts to gain new domain partners in order to help monetize their travel related traffic.  Offering RPM’s of $165 (minimum) on top of a chance to win a free vacation seemed to peak the interest of many.  For every re-direct our partners offered to run through us we awarded them a number.  The more re-directs, the more numbers = a greater chance of winning.  At the end of the competition (15th of February) we put all the numbers into a random number generator (www.random.org) and the process began.  Out popped #425258 which belongs to Merlin Kauffman.

Even though the vacation giveaway is over we will still continue to grow our domainer partner base and offer $165 RPM’s travel traffic.  So if you are not happy with your current parking revenue and want to give us a try make sure to send us your domain names so we can start selling the traffic immediately!

Again, Congratulations to Merlin Kauffman!

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Day 1: We ran a complimentary massage booth for everyone to come by and take a load off while talking a bit of business.  The first ever Pitchfest was  a large success and had all the buzz.  We were fortunate to have an opportunity to present, and although we didn’t win the competition, couldn’t have asked for better publicity through any other medium. Day 1 was concluded by the .CO mixer where we all enjoyed exotic dances and libations.

Day 2: Keynote talk by Tony Hsieh (CEO of Zappos.com) was a very inspirational talk that gave perspective to the work atmosphere and necessity of having a strong foundation of office culture as one of the cornerstones to a healthy and successful business.  The night was capped off with a private event at the Getty where attendees were granted a private viewing of the galleries fantastic work.

Day 3: Pitchfest session 2 and conference wind down.  Our massage booth appears to have been a hit especially in the end as attendees have been sitting and talking throughout the event – getting a bit of relaxation therapy seems to have been just the spot. Tonights evening will conclude with a bash at the Playboy Mansion – which is sure to be entertaining in itself, topped off by 3 days of networking coming to end and an early weekend will have the ingredients for an eventful evening.

Overall the Domainfest event has been ran very well and our experience has been nothing but positive both personally for business.  We look forward to coming back next year to meet up with all our new contacts and old friends!

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The evening was one to remember.  And even more memorable…almost everyone made it into the office the following day, even if it was a little later than normal.  Thank you to all of our clients and partners who made it to the event.

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Mini Cooper Taxi Fleet

We would also like to thank all of you who came out to our launch party at 1 OAK.  The atmosphere was alive and we packed all inside in comfortable fashion.  A special thanks goes out to DJ Patrick Carroll for laying down the atmosphere with some wonderful music, as well to Southard Communications for their support both logistically and on the PR front.  For those of you that stuck it out until the end of the party we hope you had a chance to see one of your favorite NY Yankees as their World Series victory ended with celebratory drinks at our club > 1 OAK.

Launch Party > 1 OAK

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Direct Navigation Search Traffic is 50% More Likely to Convert and 40% Cheaper Than PPC

NEW YORK, November 4 /PRNewswire/ — Elephant Traffic announced today the official U.S. launch of its new web-based interface to drive targeted search traffic to users’ domains. The service is designed to help advertisers optimize online spend by offering a steady traffic stream that is 50% more likely to convert and 40% cheaper than that of pay-per-click ads. Elephant Traffic provides real-time reporting and unprecedented transparency.

Elephant Traffic and its partners have a vast portfolio of domains with high traffic that results from direct navigation searches, which entails searching by URL such as laptops.com or mexicovacations.com as opposed to using search terms in a search engine. That traffic, which can be grouped by vertical and geography, can be directed to the buyer’s site of preference using the Elephant Traffic’s web-based interface found at http://Elephant-Traffic.com. Advertisers select streams of traffic from available domains and redirects can be set-up with a few clicks of the mouse with real-time monitoring. Elephant Traffic is the only provider of transparent direct navigation traffic, which allows you to choose the exact domains from which you would like to receive traffic.

Wei-Hai Chu, Elephant Traffic’s CEO, explains, “Not many people are aware direct navigation search amounts to 14% of all online searches and that only 11.5% of this traffic is being captured by traditional online advertising. Elephant Traffic gives advertisers the ability to capture this highly targeted yet untapped traffic quickly and easily using a streamlined interface.”

Discussing the direct benefits for advertisers, Commercial Director Daniel Goris says, “We’re able to give advertisers direct access to consumers who are twice as likely to complete an online purchase. Direct navigation search traffic has been neglected till now but our research has shown that it delivers up to 50% higher conversions rates than standard PPC advertising. What we’ve put together offers advertisers a great tool to diversify their online budgets and boost conversion rates.”

Elephant Traffic is pleased to launch in the U.S. at ad:tech New York and will host an official launch party on Nov. 4th at 1OAK on W. 17th St. between 9th and 10th Avenue from 7-11pm. The event is by invitation only but to register for more information, please visit http://Elephant-Traffic.com/adtech.

About Elephant Traffic

Elephant Traffic specializes in providing advertisers with high-quality targeted redirects originating from direct navigation search traffic. Elephant Traffic is part of Elephant Orchestra, a Prague-based company dedicated to innovation within the world of domains and traffic monetization. For more information please contact Jeremy Lopez at +420 725 060 188 or email jlopez@elephant-traffic.com or visit http://www.elephant-traffic.com.

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1. Traffic Navigators – These individuals you will be able to spot wearing orange reflective vests and white hats, who will be fully trained and versed on all events and information about the Javits center and ad:tech as an event.  Feel free to find one of them if you find yourself looking for something in particular (booth #’s, upcoming parties, toilets, etc…).

2. Mini Taxi Service – We will be running a complimentary taxi service to be positioned on 11th street and invite anyone to use our services for a free ride to anywhere on the island of Manhattan.  The cars will be an easy find as we have put together a fleet of 10 multi-colored Mini Coopers.  Make sure to show your conference/exhibition badge and hop in and let us handle the traffic for you and drive you to your destination.

3. VIP Launch Party (1 OAK) – The evening of November 4th from 7:00 – 11:00 pm.  We will be hosting DJ Patrick Carroll and drinking the finest of what Manhattan has to offer.  If you would like to join us please RSVP at the following link and we will get you an official invite: http://www.elephant-traffic.com/adtech/ Our Mini fleet will also be available to drive people to and from the party, so look out for the Mini’s when you are leaving the party and let us deliver you home safely.  

Make sure to set aside some time to come and have a chat with us on either the 4th or 5th at the Javit’s center and learn about how we can help drive traffic to your websites.  Look for the Mini Cooper inside the lobby and you’ll be sure to find us!

We look forward to seeing you in New York City!

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Direct navigation traffic is 50% more likely to convert and 40% cheaper than PPC

SEPTEMBER 22, 2009 [LONDON] – Elephant Traffic announced today the official launch of their new online service for direct navigation advertising. The service is designed to offer advertisers a new way to optimize online spend by offering a more effective and a lower-cost alternative to existing pay-per-click services.

The Elephant Traffic service allows advertisers to engage in direct navigation advertising, which redirects traffic from other industry specific domains to the advertiser’s site of preference. By utilizing its vast portfolio of domains, Elephant Traffic harnesses the traffic resulting from direct navigation search, which is a method of search using domain names like fly.com or laptops.com in the browser address bar as opposed to using a search engine and keywords. Advertisers select available domains from verticals appropriate to their product and purchase per-visitor traffic using a web-based interface. Once an advertiser has booked a domain, consumers engaging in direct navigation search are routed directly to the advertiser’s website. Campaigns can be set-up with a few clicks of the mouse and monitored in real-time.

Wei-Hai Chu, Elephant Traffic’s CEO, explains, “One of the most surprising things about internet use is that 14% of online searches are done by using direct navigation. Elephant Traffic gives advertisers the ability to capture this highly targeted traffic quickly and easily using a streamlined interface.”

Discussing the direct benefits for advertisers, Commercial Director Daniel Goris says, “What’s so exciting about Elephant Traffic is that we’re able to give advertisers direct access to consumers who are twice as likely to complete an online purchase. Direct navigation search traffic has been neglected till now but our research has shown that it delivers up to 50% higher conversions rates than standard PPC advertising.  What we’ve put together offers advertisers a great tool to diversify their online budgets and boost conversion rates.”

Elephant Traffic is pleased to launch as an official partner of ad:tech London and will hold a joint launch event with the conference at the Kensington Roof Gardens on the 22nd of September.

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About Elephant Traffic
Elephant Traffic specializes in providing advertisers with high-quality targeted redirects originating from type-in traffic. Elephant Traffic is part of Elephant Orchestra, a Prague-based company made up of a young and highly motivated team dedicated to innovation within the world of domains and traffic monetization.  For more information please contact Jeremy Lopez at +420 725 060 188 or email jlopez@elephant-traffic.com.  Web: www.elephant-traffic.com

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See you all at ad:tech

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Here is the new Elephant Traffic logo! We have simplified our colors and design in hopes to make it easier on the senses.  Keep a look out for our new website design which is coming soon, so soon that I can tell you it will be accessible by as early as August 15th, 2009.

Next up…Ad Tech London which takes place on the 22nd of September, where we will be throwing our official company launch party at the …….. (its a private party – if you want an invite you have to write to us and ask)

Make sure to also come and talk to us at our lounge in the Olympia exhibition hall where we will have many comfortable seats for you to rest your tired legs.   In between you resting at our lounge you can also pop in and hear Daniel’s presentation on Direct Navigation Marketing in the Analytics/Affiliates/Targeting theatre on the 22nd of September at 15:10.  http://www.ad-tech.com/london/adtech_london_schedule.aspx?EID=28&sesstype=2&RID=83

Hope to see you all at Ad Tech London!  If you can’t make it to London, we will also be hosting an event at Ad Tech New York (details to come)

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