Direct Navigation Search Traffic is 50% More Likely to Convert and 40% Cheaper Than PPC

NEW YORK, November 4 /PRNewswire/ — Elephant Traffic announced today the official U.S. launch of its new web-based interface to drive targeted search traffic to users’ domains. The service is designed to help advertisers optimize online spend by offering a steady traffic stream that is 50% more likely to convert and 40% cheaper than that of pay-per-click ads. Elephant Traffic provides real-time reporting and unprecedented transparency.

Elephant Traffic and its partners have a vast portfolio of domains with high traffic that results from direct navigation searches, which entails searching by URL such as laptops.com or mexicovacations.com as opposed to using search terms in a search engine. That traffic, which can be grouped by vertical and geography, can be directed to the buyer’s site of preference using the Elephant Traffic’s web-based interface found at http://Elephant-Traffic.com. Advertisers select streams of traffic from available domains and redirects can be set-up with a few clicks of the mouse with real-time monitoring. Elephant Traffic is the only provider of transparent direct navigation traffic, which allows you to choose the exact domains from which you would like to receive traffic.

Wei-Hai Chu, Elephant Traffic’s CEO, explains, “Not many people are aware direct navigation search amounts to 14% of all online searches and that only 11.5% of this traffic is being captured by traditional online advertising. Elephant Traffic gives advertisers the ability to capture this highly targeted yet untapped traffic quickly and easily using a streamlined interface.”

Discussing the direct benefits for advertisers, Commercial Director Daniel Goris says, “We’re able to give advertisers direct access to consumers who are twice as likely to complete an online purchase. Direct navigation search traffic has been neglected till now but our research has shown that it delivers up to 50% higher conversions rates than standard PPC advertising. What we’ve put together offers advertisers a great tool to diversify their online budgets and boost conversion rates.”

Elephant Traffic is pleased to launch in the U.S. at ad:tech New York and will host an official launch party on Nov. 4th at 1OAK on W. 17th St. between 9th and 10th Avenue from 7-11pm. The event is by invitation only but to register for more information, please visit http://Elephant-Traffic.com/adtech.

About Elephant Traffic

Elephant Traffic specializes in providing advertisers with high-quality targeted redirects originating from direct navigation search traffic. Elephant Traffic is part of Elephant Orchestra, a Prague-based company dedicated to innovation within the world of domains and traffic monetization. For more information please contact Jeremy Lopez at +420 725 060 188 or email jlopez@elephant-traffic.com or visit http://www.elephant-traffic.com.

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1. Traffic Navigators – These individuals you will be able to spot wearing orange reflective vests and white hats, who will be fully trained and versed on all events and information about the Javits center and ad:tech as an event.  Feel free to find one of them if you find yourself looking for something in particular (booth #’s, upcoming parties, toilets, etc…).

2. Mini Taxi Service – We will be running a complimentary taxi service to be positioned on 11th street and invite anyone to use our services for a free ride to anywhere on the island of Manhattan.  The cars will be an easy find as we have put together a fleet of 10 multi-colored Mini Coopers.  Make sure to show your conference/exhibition badge and hop in and let us handle the traffic for you and drive you to your destination.

3. VIP Launch Party (1 OAK) – The evening of November 4th from 7:00 – 11:00 pm.  We will be hosting DJ Patrick Carroll and drinking the finest of what Manhattan has to offer.  If you would like to join us please RSVP at the following link and we will get you an official invite: http://www.elephant-traffic.com/adtech/ Our Mini fleet will also be available to drive people to and from the party, so look out for the Mini’s when you are leaving the party and let us deliver you home safely.  

Make sure to set aside some time to come and have a chat with us on either the 4th or 5th at the Javit’s center and learn about how we can help drive traffic to your websites.  Look for the Mini Cooper inside the lobby and you’ll be sure to find us!

We look forward to seeing you in New York City!

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