The Traffic Trumpet » advertisers http://www.traffictrumpet.com Elephant Traffic blog Wed, 02 Feb 2011 16:44:27 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 What’s Old Is New Again for Driving Web Site Traffic http://www.traffictrumpet.com/2009/07/whats-old-is-new-again-for-driving-web-site-traffic/ http://www.traffictrumpet.com/2009/07/whats-old-is-new-again-for-driving-web-site-traffic/#comments Thu, 02 Jul 2009 14:37:44 +0000 jlopez http://www.traffictrumpet.com/?p=30 While online business owners have become more aware of tactics for driving traffic to their Web sites, it is easy to overlook the more basic methods amidst the rise of new Search Engine Optimization (SEO) techniques involving the content and HTML coding of Web sites. Search engine traffic can be inconsistent — search engine algorithms can change, and search engines don’t get paid by the organic traffic they create. Online businesses should invest in opening multiple channels of traffic toward their Web site, and one of the most time-tested yet little-known sources of traffic is called “direct navigation traffic.”

Direct navigation traffic is Web site traffic driven by users searching by typing a domain name directly into a browser rather than a search engine (i.e. typing www.vodka.com, when looking for vodka). An estimated one in six searches are conducted through direct navigation, and generic domain names such as pizza.com or banners.com that can drive this sort of traffic are highly valued sites that marketing-savvy companies, content providers and advertisers are looking to leverage. Direct navigation traffic is one of main drivers of explosive growth in the secondary domain name market, where companies and content providers are spending five, six and or seven figures for the right domain name. Below are three significant ways that you can tap direct navigation traffic and compliment your new SEO strategies with an established, yet often underutilized traffic channel… (read full story @ http://www.ecommercetimes.com/story/65095.html

]]> http://www.traffictrumpet.com/2009/07/whats-old-is-new-again-for-driving-web-site-traffic/feed/ 0 Direct Navigation Marketing 101 http://www.traffictrumpet.com/2009/06/direct-navigation-marketing-101/ http://www.traffictrumpet.com/2009/06/direct-navigation-marketing-101/#comments Tue, 30 Jun 2009 13:04:48 +0000 jlopez http://www.traffictrumpet.com/?p=24 Direct navigation describes the method individuals use to navigate the World Wide Web in order to arrive at specific websites. Direct navigation is a 10 year old term which is generally understood to include type-in-traffic.
Direct navigation traffic was first discovered circa 1996. The few lucky domainers who had premium names and analyzed their traffic found people were typing in their domain names and bypassing search engines. Many of them immediately realized the potential of these domain names. At that time the direct navigation segment of the World Wide Web was born.
Domainers (owners of the url’s that are reached through this method of searching) describe direct navigation as an Internet user navigating to a website directly through the browser address bar. They bypass online search engines by typing a name like “hotels” and adding “.com”. For that reason direct navigation traffic is more valuable than search engine traffic since it is better targeted. Short words that describe large segments of a market are the most valuable direct navigation names. Domainers call these names premium names and they have sold in the millions of dollars year after year since 1997.

How can direct navigation be used as a marketing tool:

Direct navigation marketing uses the traffic from the generic domains and re-directs them to content pages or products (your website) so that you can benefit from highly targeted searches.
Example:
If an Internet user is using direct navigation search and type in www.laptops.com they find themselves on a parked page that has no content, only advertisements. What we do is take these potential clients and direct them to you, the advertiser’s website, given that your content and brand are relevant. In this example Apple, Dell or a small computer reseller would be an ideal advertiser that would benefit greatly from users looking for laptops. Therefore, when the user types in www.laptops.com they are now directed to the advertiser’s website (in this case either Apple, Dell or the reseller’s site).

Why should you as a marketer/advertiser use DN and how can you benefit from its use:

A 2005 study of Internet traffic by WebSideStory’s StatMarket division revealed that direct navigation traffic converts into sales for advertisers at 4.23% of total visits, compared to 2.3% for product and service related searches performed via the search box on search engines such as Google or Yahoo.
Benefits that coincide with direct navigation marketing include transparency and beforehand knowledge of your reach. Unlike traditional PPC marketing where the time frame of the campaign is based on how quickly web surfers click on your ads leaving you in the dark about frequency, defined costs, effectiveness of ad design, and the locations your ads are showing…
Direct Navigation allows you to:
1.Invest in as many or as few visitors as you want upfront
2.See where they originate (Geographically and from which websites)
3.Know your exact budget beforehand
4.Bypass any need to design ads – leaving out the worry of click thru rates
5.Spend less for more targeted visitors (compared to typical click thru advertising)
6.Spend less for higher sales conversation rates

Direct Navigation search accounts for 12% of all on-line searches. In 2007 these 12% of on-line searchers effectively became a billion dollar industry. You do not want to miss out on this untapped customer base.

]]> http://www.traffictrumpet.com/2009/06/direct-navigation-marketing-101/feed/ 15 Elephant Traffic Beta Launch http://www.traffictrumpet.com/2009/06/elephant-traffic-beta-launch/ http://www.traffictrumpet.com/2009/06/elephant-traffic-beta-launch/#comments Thu, 25 Jun 2009 09:03:52 +0000 lamed http://www.traffictrumpet.com/?p=20 The Elephant Traffic service allows advertisers to utilize its vast portfolio of generic domain names to immediately increase traffic to a company’s website. Advertisers select available domains from verticals appropriate to their product and purchase per-view traffic using a web-based interface. Once an advertiser has booked a domain, consumers are sent directly to the advertiser’s website. Campaigns are set-up with a few clicks of the mouse and monitored in real-time.

Wei-Hai Chu, Elephant Traffic’s CEO, explains: “One of the most surprising things about internet use is that a large number of consumers (12% to be exact) try to find what their looking for by typing in generic keywords like fly.com or laptops.com into their browser address bar, before doing a search. Elephant Traffic gives advertisers the tool they need to reach these people quickly and easily.”

Discussing the direct benefits for advertisers, Commercial Director Daniel Goris says, “What’s so exciting about Elephant Traffic is that we’re able to give advertisers direct access to consumers who are twice as likely to complete an online purchase. We send them to the place that the’re actually looking for. Plus, we are able to do this for less than 70% than typical ad word rates.”

“What we’ve put together offers advertisers a great tool to diversify their online advertising budgets and spend more effectively,” says Goris.

A beta version of the service goes live today. The launch of the final application is scheduled for mid-June.

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