North American Launch – ad:tech during the day, 1 OAK at night!

With the successful completion of activities at our European launch in London we here at Elephant Traffic are gearing up for our official North American launch at this years ad:tech in New York City (November 4th – 6th).  Among our sponsorship activities we will be offering the following services at the event, to make things [...]

Direct Navigation Marketing 101

Direct navigation describes the method individuals use to navigate the World Wide Web in order to arrive at specific websites. Direct navigation is a 10 year old term which is generally understood to include type-in-traffic. Direct navigation traffic was first discovered circa 1996. The few lucky domainers who had premium names and analyzed their traffic [...]