Managing the NYC traffic at ad:tech

With all the follow up of ad:tech NYC winding down we are pleased to see all the positive feedback from the press, partners and new clients.
We hope you had an opportunity to take a ride in one of our branded Mini Coopers and were quickly delivered to your destination. If you didn’t have a [...]

Direct Navigation Marketing 101

Direct navigation describes the method individuals use to navigate the World Wide Web in order to arrive at specific websites. Direct navigation is a 10 year old term which is generally understood to include type-in-traffic.
Direct navigation traffic was first discovered circa 1996. The few lucky domainers who had premium names and analyzed their traffic found [...]

Elephant Traffic Beta Launch

Elephant Traffic is pleased to announce the beta launch of its new online service for Direct Navigation advertising. The service is designed to offer companies a new way to optimize online ad spending by offering a more effective and lower-cost alternative to existing pay-per-click services.