Office Warming Party

Although this is a few weeks late, I did not want to miss the chance to give a very brief overview of our welcome to the office party. In rare and excited fashion, we managed to have yet another company party for the ages. Everyone who came managed to find something of their liking, whether it [...]

What’s Old Is New Again for Driving Web Site Traffic

While online business owners have become more aware of tactics for driving traffic to their Web sites, it is easy to overlook the more basic methods amidst the rise of new Search Engine Optimization (SEO) techniques involving the content and HTML coding of Web sites. Search engine traffic can be inconsistent — search engine algorithms [...]

Direct Navigation Marketing 101

Direct navigation describes the method individuals use to navigate the World Wide Web in order to arrive at specific websites. Direct navigation is a 10 year old term which is generally understood to include type-in-traffic. Direct navigation traffic was first discovered circa 1996. The few lucky domainers who had premium names and analyzed their traffic [...]

Elephant Traffic Beta Launch

Elephant Traffic is pleased to announce the beta launch of its new online service for Direct Navigation advertising. The service is designed to offer companies a new way to optimize online ad spending by offering a more effective and lower-cost alternative to existing pay-per-click services.